"The Mesoamerican Long Count calendar forms the basis for a New Age belief, first forecast by José Argüelles, that a cataclysm will take place on or about December 21, 2012, a forecast that mainstream Mayanist scholars consider a misinterpretation, yet is commonly referenced in pop-culture media as the 2012 problem.
For example, Sandra Noble, executive director of the Mesoamerican research organization FAMSI, notes that "[f]or the ancient Maya, it was a huge celebration to make it to the end of a whole cycle". However, she considers the portrayal of December 2012 as a doomsday or cosmic-shift event to be "a complete fabrication and a chance for a lot of people to cash in."[12]"