For a KSU and Big12 fan, the best part about Direct TV is the FSN regional networks that have constant HD channels. So even if the game is not broadcast in HD, FSN NY or FSN West or any of the other FSN may have it on their HD channel and it looks a whole lot better than the crap SD channel you get from cable or regular Direct TV.
In addition, a there are always other CFB and CBB games (Big East and Pac 10 mostly) that you get for $7 extra a month the "sports" package costs including a couple of times when a Big 12 CBB (OU @ Baylor) game was not on in KC on the "basic" package I watched it on MSG HD IIRC.
If sports are the most important thing to you, Direct TV is hard to beat, especially if you have HD.