Killer-
Somebody needs to tell Coke, Pepsi, Nike, Addidas they’re throwing money out the window. Most people know what a Coke tastes like and I’d be willing to bet most people know what type of tennis shoe they prefer. It’s because solid advertising works and it’s about expanding market share and staying ahead of the competition.
Say what you want about advertising dollars for sports teams being a waste of money.
Obviously, ku is getting some return on their investment. A 6-6 football team, with a losing Big XII record under the fat man has had almost a %25 season ticket increase since Sweet Lew took over and started marketing the football team. That's borderline amazing in my opinion.
This notion that everybody that wants tickets at K-State already has them and that there’s no potential to grow the base is well, absurd in my opinion. If the CEO of took Sprint took that attitude, I imagine it wouldn’t sit too well with the stockholders. Doing nothing isn’t an option in my opinion. College sports are big business, almost as big of business as professional sports. God, look at the onslaught from the Chiefs this year for their season ticket drive now that their not a 100% renewal for the first time in years.
When football is your economic engine that pulls the train, in my opinion you better be doing everything you can to capitalize on revenue. Doing nothing at all, seems to be a pretty strange, unorthodox tactic.