I'm thinking Jmart said "he LOVES k-state" based as an opinion after speaking to Chris. Jmart's opinion is good enough for me.
Also, getting his name published in the paper along with K-state is a great recruiting tool. All of his friends and family will see his name in the paper, and associated with K-state, and that will be the topic of conversation throughout the day. Who knows, they might even keep the paper and display it on the fridge for a while, or save it so they can look back on it later on in life.