RedBird IMI is an investment consortium majority funded by the United Arab Emirates. It is headed by former CNN CEO Jeff Zucker. FrontOffice Sports first reported on the event in March. An official announcement should land in the next 10 days, according to a source.
Broadcast rights are yet to be formally secured; the games are expected to be distributed on a streaming service instead of traditional linear television.
isn't this the LIV golf playbook ? It's just Middle East oil money buying into an industry under the Player centric camouflage
Not really, no. That part of the article, about Redbird, is really misleading. Zucker definitely doesn't "head" Redbird, Gerry Cardinale and John Thornton are. Zucker is the CEO but he reports to several different people.
More to the point, LIV is owned and operated by the Saudi PIF. Redbird has no one from the UAE in their company or on their board, it's might be the whitest company in all of sports. The UAE money is simply investor funding to make them more liquid. Their money and power comes from a much scarier place, if the sanctity of sports means anything, Goldman Sachs.
I've already seen Redbird completely ruin my redsox. To see them turn their venture capitalist eyes towards college athletics is chilling. They couldn't be more removed from what the college sports fan wants, and they truly don't give one rough ridin' crap either. They're going to do to this what venture capitalists do to literally everything they touch. They'll act with the only goal of wringing every single dollar out of their investment, then will throw the shell of what's left in a ditch to die off.