The Athletic has a good article on A&M and how NIL is working. There's a summary quote about NIL.
According to some of the athletic department’s fundraisers, the money didn’t really start rolling in for the capital campaign until it became apparent that Texas A&M was putting together the No. 1 recruiting class for the class of 2022. That’s what the group finds hilarious. The outside world thought NIL money alone bought Texas A&M a recruiting class. In reality, that class probably bought the Aggies a new indoor facility.
“If people were mad about Texas A&M and NIL before, wait until they hear about $88 million raised,” Bjork told the donors. “Wait until they hear about $235 million in facilities.”