The obsession with KU football is at an all-time high. I guess that's what happens when your football program goes to one bowl in six years.
Every time Ben says this a piece of myself dies. It sucks that he puts it in every single thread multiple times. It's just such a good comeback and it has the same effect every single time I read it (about 25 times per day). Lay off Ben!
Also, I wouldn't call it an obsession. When your team does stupid crap like this ALL OF THE FREAKING TIME it's hard not to laugh at it. I suggest you do the same.