Yeah, I agree Pete, he's missing some basic concepts here. First of all, there's no way in hell the Big 12 and the Pac 12 will merge/expand whatever you want to call it, there's no reason for the Big 12 to do that. Despite his claims that the Big 12 is behind the supposed big boys, assuming he means only the Big 10 and SEC, this doesn't hold true for UT and OU.
I have given up on my thought that the Big 12 will expand west, the money isn't there. The only thing that could happen is that the two conferences decide to package either part or all of their media rights together with a non con scheduling agreement. This could work but the Pac will either have to ditch their network or improve the distribution.