Another thing that hurts K-State is the fact that K-State isn't part of the American Association of Universities (AAU). The AAU consists of 61 universities (prestigious schools like Harvard, Yale, Princeton, etc.). The Big 10 requires their members to be a part of the AAU, and the Pac 10 is pretty selective about academic standards as well. The tough part for K-State is that they really don't offer anything academically or athletically, and even less when it comes to TV sets. KU at least has a nationally recognized basketball program, and is a part of the AAU. KU also makes nearly twice as much as K-State in athletic revenue, and has almost three times as many TV sets in the KC area.
I just hope that if the Pac 10/Big 12 realignment does go down, KU isn't forced to bring K-State with us. If so, KU might be on the outside looking in as well.