for awhile when I was a kid sd dad got into this new fangled freeze brand thing. essentially kept the hair on the cows but it all turned white or something iirc. it was a fad and quickly went back to burning the living crap out of them. we have old iron brands laying around everywhere. we have like 5 different brands for different corporations and partnerships and stuff but like 2 that are the historic ones. also if you put the brand sideways it can be a different brand. and you say, like, this brand XU is just "X U". but you lay it on its side and it's "Lazy X U"
