my dad (wsu alum) bailed on the wedding of a close family friend b/c it was the same weekend the shockers were playing in the final four. On the one hand it seemed kind of petty, on the other, it was literally just the 2nd time in his life the shockers had reached the final 4 and the only other time he was too young to remember.
FWIW the day after my wedding day the shockers were playing at home against the last or second to last place team in the mvc, a game they were sure to win by at least 20 and I'm pretty sure had that completely uninteresting and unimportant game been on my wedding day that my dad would have skipped my wedding too.