I find it odd a fan base that uses EMAW as a prized phrase poking their flimsy little peckers at a real tradition such as War Eagle. Since you cats are so responsive to edumication, lets indulge.
There are many stories surrounding the origins of Auburn's battle cry, "War Eagle." The most popular account involves the first Auburn football game in 1892 between Auburn and the University of Georgia. According to the story, in the stands that day was an old Civil War soldier with an eagle that he had found injured on a battlefield and kept as a pet. The eagle broke free and began to soar over the field, and Auburn began to march toward the Georgia end zone. The crowd began to chant "War Eagle" as the eagle soared. After Auburn won the game, the eagle crashed to the field and died, but according to the legend, his spirit lives on every time an Auburn man or woman yells "War Eagle!" The battle cry also functions as a greeting for those associated with the University. For many years, a live golden eagle has embodied the spirit of this tradition. The eagle was once housed on campus in The Eagle's Cage, but the cage was taken down and the eagle moved to a nearby raptor center.