Apple is really, really, really good at convincing people that they're designing products from the customer point of view (i.e. "giving the people what they want"), when in reality it's the other way around: people have been duped into wanting whatever Apple puts out.
Now, to Apple's credit, they're able to do this because back in the day with the iPod and to a lesser extent the iMac before it, they really did design those products to adhere to the voice of the customer, thus building their brand equity to the point where now, Steve Jobs can pretty much put the Apple logo on anything and people will clamor for it and claim they've been "waiting for this!" since "way back when."