I would love it very much if we lowered ticket prices and got 10k more people in BSFS.
1. devaluing your ticket price lowers your ticket revenue. Selling $20 tickets to a conference game is dumb, our fans have showed that they are willing to pay $75, charge them $75
2. Jack Trice Stadium is located 20 minutes from large Des Moines suburbs and 30 minutes from downtown. BSFS is 2 hours from a similar population center. We are very close to being maxed out. When you have cheap tickets and 20 minutes from half a million people, you can get a few thousand casual fans and close alumni traveling with children