This isn't about any other sport, and this isn't a comparison of pay with other coaches. Do you really want to go there? Here's a pro-tip, take K-State's total football revenue in FY 2013, add $69 million dollars and you've got Texas' Football Revenue in 2013. Take K-State's total athletic revenue in Fy 2013, add $95 million and you've got Texas' total athletic revenue in FY 2013.
And no, don't pull a Wabash and say something like, "well in light of their underachievement, Bill's more than worth it." That's not the question/issue, they can spend $5 million a year on a coach simply because they can.