Some :IStateo: relevance suggestions:
1. Super angry Weber go off on officiating during a press conference. (Shows he has passion)
2. Find a courtside fan willing to tackle Bill Self. (Weatherwax is still a legend in Lawrence, home of a relevant basketball program)
3. Flood your arena (Seriously, the CBS Evening News had a 4 minute piece AND the lower arena was completely renovated)
4. Walking Tacos (No explanation needed)
5. Find a super cheesy buzz word (proud) that all fans will rally obsessantly around and use it on every marketing item and press opportunity. (PROUD!!!)
Ts and Ps amigos.