What the hell do you mean by "that's it?" This was unprecedented action taken no only by the Big 12 but any major conference.
I also can't believe how many of you are seriously discussing three conference kicking Baylor out. I what way does that benefit the conference at all?
does it benefit the b12 financially by punishing baylor? meh, the b12 will be just fine without their lying and cheating asses. we can find any number of schools who can succeed when ignoring criminal and ncaa bylaws
booting them would show that the conference takes pride in its member institutions and doesn't support the illegal (ncaa) actions of its members and when a certain member commits such egregious actions such as have occurred at baylor, that the conference is bigger than one rogue member
doing nothing supports baylor's actions and this 25% revenue thing is a joke
"hey baylor, we know you earned this money by raping and LOIC'ing your ass off so you can't have the money that those actions generated. instead, we will take the money that those actions generated. thanks, brah."
ultimately, it's embarrassing to share a conference with them but this move really cements what's most important