Just did some quick research, with last year being the first season WVU sold alcohol in the stadium, and the concessions made around 150K after paying out to the 3rd party concession company (Sodexo, I believe). It also really did seem to help keep the stands filled longer. Good all around foryou all if this is true. Well, minus losing the ability to go back out to the tailgate and get obliterated at half-time.