Briles' worst nightmare is ever having to compete with Kansas for recruits in Texas. He's benefitted from the idocracy at Texas (and OU), and he'll ride that wave as long as possible.
If OU and Texas return to power, and we return to some semblance of respectability, we'll be battling Briles heavily on the recruiting trail. And Beatty is better salesman than Briles, based on their recruiting battles when Beaty was in College Station