Scheduling Genius.
If we go undefeated against puds with Big 12 schedule, we probably have a 66% chance of going to the National Title Game.
If we go undefeated with a win against UCLA or USC or Notre Dame or Michigan, I think we still have a 66% chance of going to the National Title game. Almost any SEC, or Pac 12 or Big 10 undefeated teams will be put above us no matter who we schedule. For example this year Undefeated Oregon and Alabama would have still been above us even though we scheduled Miami.
Since it is more likely to be undefeated with an easier schedule, I vote for the easier schedule. First 3 games are for tailgating and getting used to the new stadium. Next 5 are for Alamo, Cotton Bowl, Fiesta, or National Championship berths.