Yeah, we played the most difficult football schedule in school history, by far.
Maybe. I still think the league was down on the whole. OU was good. Everybody else was pretty meh, IMO. Baylor and OSU were clearly down from 2011. KSU was up. And everybody else was about the same. KU was arguably the worst D-1 team. Nobody can argue that Tech, TCU, ISU, WVU, were very good. They really weren't.
Fans were excited because of the title run.