I don't think our AD gives much of a crap about basketball.
Do you think our AD cares about its bottom line?
i think it knows football is the single most important thing to the bottom line. i think they would pay less for a coach if they could, even if it meant not winning as much as we do now. i think they can do the math and realize that k-state basketball isn't going to generate much more revenue than it does now. attendance is stagnant and students and young alumni don't donate enough.
They can also look at the revenues before Huggs and realize they can be a lot smaller. Of course football is most important, but you don't just ignore a $7.5 million revenue stream. (IIRC, our revenue was around $2.5 million during the Wooly years - dax would probably remember better.)
Basketball revenue at the end of the 05-06 school year (Wooly's last year) was $3.5 million. Expenses were about $2.9 million.
Basketball revenue at the end of the 06-07 school year (Huggie's year) was $5.3 million. Expenses were about $4 million.
Basketball revenue at the end of last school year was $7.5 million. Expenses were about $5 million.
That's an increase in annual profit of about $1 million, for those keeping score at home.
Where did those numbers come from? I would have expected a much larger increase in revenue from Huggins to current state. There has been premium seating added on the floor and the loge boxes, the attendance is higher, the ticket prices are higher, the apparel sales are up, the television revenues are up, we've added the KC/ICT games, the ad revenue is up, the tournament revenue actually exists, and the conference in making more money.
There is room for further revenue growth. At some point Bramlage will be overhauled which will certainly add more premium seating, the media rights for all tiers will increase, including the overlooked Learfield deal, everything I mentioned outside of the atendance revenue should continue to improve as the basketball program continues to do well.
