Per Mrs_Rex, Egyptian media today has ceased referring to the MB as the Muslim brothers (ikhwan muslimeen) and have almost universally began referring to them as the Organization of Brothers (tanzim al-ikhwan), a rhetorical shift that both removes the "Muslim" from their title but also uses the same terms they use to describe al-Qaeda (tanzim al-qaeda) and fits nicely in line with the the government/military's efforts to repeatedly brand them as "terrorists."
Also, I misspoke on the MOI. His most recent statement now calls for all citizens to clear Ramses square so that their forces can "clear the terrorists."