I've been asking this question myself. Most of you know I'm an Eagles fan, so the NFL season is pure KITN every year. I have former in-laws from New York who are all Giants fans, and they are loving to call me and get in my crap right now.
But then I think of it. What do they have going for their lives that I don't? And then it hit me -- they have the opportunity to go out and by a "Super Bowl Champions" t-shirt. And if that is all it takes to rough ridin' fulfill you, then I envy you your zen simplicity.
As for me, I thought the Kansas State "Texas State Champions T-Shirt" would would some sort of three wolf moon magic in my life, but once I put it on, I discovered I am the same butthurt loser I was before.
So why do we love sports? Beats the hell out of me.