what is the purpose of this trip? Just set up shop for a 3 hour job fair?
These things work. All dental grads are looking up jobs this time of year with graduation coming up in May. Last trip to Chicago I pulled 60 new grad names with their contact information and i've already hired 5 of them for my new territory. We're there to obviously brand our name at a new school (it's their first dentist grad class. Brand new program 4 years ago) and to see how many of them would be interested in jobs in Chicago, Indiana, Kentucky, and Ohio. If I come back with a list of 50 names and we hire 1, that trip pays for itself and then some. I pretty much sell our opportunities, hand out swag, info, and business cards.