Hit them from all channels bra. Next time the telathon people speak with ADJC the convo will go something like this
"Well hello john currie"
"Well hello telathon people! How is the fundraising going?"
"Its going alright, except for this one ass hole who only donated $7.60. He said it was in honor of how much HCFM was making this year"
"Hmmm, well If my calculations are correct you can assume a boost in Telathon fundraising by at least $7.40 next year(winks)"