Kansas law prohibits the sale of alcoholic beverages on state property, that has been the hurdle. They did get an exception for the east side suites under the argument that that is not state owned property persay, but leased to private individuals.
With WVU's sales topping $700k last year, you can bet other Big 12 schools will be looking into it. And with the loosening of Kansas alcohol regulations, it may be feasible.