I mean, half of it was about a BWW commercial. 
I'm also bothered by the fact that the Boston fans in that commercial are cheering when Boston misses winning shots.
I think this means they've run that commercial too many damn times.
His elite breakdown of the awfulness of BWW commercials put it over the top for me. Plus, he compared this game to
the Winslow game. The mother-fracking Winslow game, where a dude died, came back to life, and died again only to emerge years later as a jackhole tv commentator with a motorcycle-crashing son (da soulja). Joe appreciates the greatness, and it pleases me.