Everyone I know put them in on the side of their eye. I would put them in right on my pupil. Like, stare at my finger the entire time it was coming toward and touching my eye.
I just put them straight in, maybe look up a little bit so my pupil is up toward my eyelid. Once in a great while they get kind of stuck to my eye and it takes a few tries to get them out. It is really annoying when the contact gets stuck folded up under your eyelid and I can't find it and you don't know if it is still in your eye or not.