Mizzou is long gone so I don't really get why we're worried about strengthening them. They're in the SEC and are going to make a good chunk of change. This annual ass kicking they get at the Sprint will do very little other than keep they're alumni pleased. They're alumni weren't gonna switch sides to KSU anyways, so lets play them kick their ass every year, and have a huge nationally televised rivalry game thats the talk of the nation for a few days, and draw 17k.
Make it to where we get like 60% of the revenues.
This will only benefit us and really won't benefit them much at all.