It was only awkward because BITB thought he'd tried to get them on some things that they knew that they couldn't comment on.
Example: He wanted them to comment on what was going on at KU. They aren't going to say $hit about what's going on at ku.
Keitzman wanted UPKS to comment on Colorado and getting them out of the league and that whole deal. That's still under neogiations with the presidents, UPKS can't comment on that.
Keitzman kept alluding to the previous regime, and talking about the "deal" that created Farmageddon. UPKS and ADJC weren't going to toss anyone under the bus. Keitzman wanted them to comment on football neutral site games and neutral site league games . . . just a whole bunch of things that they either couldn't comment on, are still being worked out, or they wouldn't throw anyone under the bus.
Really, overall . . . a crappy interview by Keitzman.