Even if what you assert was true, she didn't take positions and didn't answer questions, okay? Do you think that the people who voted for trump did so because of his strong policy positions and they would have voted for her if they only knew how she stood on topic x?
I don't want to get into everything, but honestly Trump does a better job making it seem like he has strong policy positions and branding them.
"No tax on tips"
"Build the Wall"
"Lock her up"
"Mass deportations"
"Kamala is for They/them, Trump is for you"
"Make America Great Again"
"Democrats love war"
If you asked the average voter about top policy positions of Trump, that probably name something from that list. If you asked them the same about Kamala, what would they say? I really don't know.
Now, you and I know he probably won't follow through on any of that stuff because he's lazy and easily distracted, but you have to admit he has been better at branding and marketing than Kamala was. Whether you consider that "campaigning" or not is up to you.
There are three policy positions there, one of which he already failed at. But, yes, you're 100% correct on the perception of policy positions with most people, as opposed to the reality of the situation. I would like to think people that post on a politics message board would be more savvy than the general 22 year old who gets his news off of twitter, but I guess not.
Yes, he's better and brand slogans, than she is, he's better at that than anyone else, mostly because he won't be held accountable for whatever he says so it's tough for him to have any messaging that won't resonate. The issue here isn't comparing her to him as a campaigner. There isn't a person in America that will compare favorably to him, because of the mindset of the people taking the message in. The question here is if she ran a bad campaign as opposed to anyone else who would be running for president, and of course the answer is no she did not. There isn't anything she could have done, as far as campaigning, that would have made a difference here. She pandered to the right center, and not only didn't it work, but we have people that she campaigned to, lamenting about her ceding her campaign to the left, lol.