It is a blatant NCAA violation for boosters to be paying the players. Anyway, the big 10 is talking about paying their athletes in the near future. The point is players are being paid as a group instead of individually and may become the norm.
Except it’s not. They just have to provide some type of service to the group. A school cannot do that.
NCAA is in the process of enforcing the boosters to not interfere with NIL deals. They just need to find out what enforcement options they have that will comply with schools leadership that runs the NCAA.
They’ll have an extremely tough time enforcing that. Any booster can just create a group and call it a “collective” where they can funnel money through for NIL. I don’t think the NCAA will ever really enforce any of it either for fear of more lawsuits.