What I find interesting about the Pop Tarts Bowl hype is the same people in charge of the bowl, the publicity, social media, etc. are the same people who have been in charge of the Cheez-It Bowl. Last year's Cheez-It Bowls, there were two of them, had some juice. This year's Cheez-It Bowl has absolutely zero juice. No one seems to be the least bit excited for Iowa vs. Tennessee.