A lot of fans like to pretend some of these factors don't matter when it comes to coaches getting and maintaining jobs. But winning, having integrity, being likable, avoiding scandal, winning against rival teams, connecting with fans, being media savvy, and several other things are all factors. So maybe likability is 2% of what matters in a coach getting or keeping a job, maybe its 10%, but it matters. If you're really good at one factor (like Self with winning) then it will cover up factors you're not so good at (Self with integrity). oscar's issue is he's losing equity on winning and doesn't have equity in the likability factor with lots of fans to cover up other issues.