Look at the replies to this tweet. WTF? What a world where _FAN and I seem like extremists for just acknowledging reality.
I'm not convinced that Brooth doesn't have a paid social media manipulator.
His lady pastor was a vocal WFF on various message boards, and treated naysayers very nearly unChristianly. As far as I know, she did it for free. But having a Final Four coach in your congregation was probably good for attendance=offerings.
It wouldn't take more than one guy to create and maintain hundreds of social media accounts. You'd need an IP spoofer, but not much else.