Excellent Point KK.
He can create the biggest athletic budget ever, even with the Big 12's 3rd lowest TV revenue payouts.
They can play for Big 12 titles and rule the league. There are at least 4 SEC schools that will spend between $85 and $105 million dollar on athletics this year. In the Big 12 there might be 1 other school that spends over $80 million and that's OU. Texas A&M has major money problems and has to slash budget and staff.