Trying to get students to not chant "eff ku" is dumb. Whether you like it or don't like it, not much you can do about it. I was at the OU game and I'm pretty sure I heard "eff OU" during one timeout when they were playing some crap song in place of Sandstorm. If K-State gets up in tomorrow's game, and they play something to get the crowd fired up during a time out, you are going to hear it.