Navalny has the playbook...
"In Russia we're all tired of rolling our eyes, watching the US impose sanctions on some colonels and generals, who don't even have money abroad. These are just the agents of Putin's will," he said. "It's really simple. Putin is without a doubt the wealthiest person in the world. The source of his wealth is power and corruption. And the basis of his power is lies, propaganda and falsified election results. You want to influence Putin, then influence his personal wealth. It's right under your backside. Everybody knows the names of the oligarchs and friends of Putin who hold his money."