Google has been railing on our country for like 5-6 years now saying that the country isn't doing enough to move forward as far as infrastructure or technology, development wise, to move the internet speed and volume forward. Accused us of resting on our laurels.
The infrastructure allows them an excuse to create a premium.
The pipe stays big until it hits your cable provider. They then cut it down to a variety of sized pipes, put some butter fly valves on said various sized pipes, then charge program providers for which pipe they want and how open they want that butter fly valve to be. Then they pass the cost to you.
Making a bigger pipe only makes sense to them if they have more customers if this whole thing passes.