It's not bad for a political ad. I don't doubt that some people are swayed by that stuff, although it makes me sad knowing that.
One of the best ads I have seen was actually for a Canadian election (I think the guy they were against is current PM anyway). It was a bunch of people sitting in a board room like they were a hiring committee and were talking about the guy and decided he just didn't have enough experience to be offered the job. Jeb could do something similar with Rubio, but Cruz couldn't (cause pot/kettle)