Pretty had to think that having a really good baseball program that goes deep into the post season isn't worth more notoriety than a WBB program.
Baseball postseason is nearly a months worth of exposure on ESPN. Most of the time in prime time during a period when the MLB is heading into the summer death march and hockey and the NBA are ending or done by the CWS.
WBB postseason is an afterthought for most. WBB on the national stage is dominated by 4 to 6 programs, and the top 1 or 2 teams regularly destroy teams that are ranked in the Top 15.