I am being deadly serious when I say this: I would rather win the Big 12 in football, than go to the final four in basketball.
George Mason went the final four a couple years ago. Flukes happen in the NCAA tournament....like KU losing to Bucknell, Bradley, or Northern Iowa. Judging success based upon some flukey tournament is silly...KU fans should be the first to acknowledge that. They were far better than some of those schools who have knocked them out of the basketball tournament so many times over the years.
Winning the Big 12 in football can never be fluked. You get an entire season full of winning in top conference in the most important sport in America. Very, very little can compare to that.