The lyrics are told from the perspective of a blue-collar type dude who has to work really hard for everything in his life. He is envious of the rock stars on MTV who seemingly get to live the good life for doing very little actual work. "That's the way you do it ..." he says wistfully.
From there, you could extrapolate it to a broader commentary on interclass conflict, aka class warfare. At the same time, it is a mildly damning statement on our media habits, although that's a little ironic coming from Dire Straits.
That will be $75, please. I accept Venmo and Paypal, if that's more convenient for you.