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What does less viewers but higher ad revenue mean about the demographic?
wow looks like all of the redneck boycotts really took a tollhttps://www.mediapost.com/publications/article/312169/nfls-tv-ad-dollars-rise-16.html
Fox has had a contract with the NFL since they debuted as a network.
“You either have the rights to the most-watched content, or you don’t,” Peter Rice, president of 21st Century Fox, said on a conference call announcing the agreement. “We believe in buying the very best rights, and the best rights are N.F.L.”