are there any colleges in mexico that are large enough that we could somehow coerce them to field a fball team and then we get all of the mexico television sets? canada? got to get outside the box here fellas. obv mex makes the most sense, borders tx but idk i mean canada? maybe?
the national university in mexico city has several hundred thousand students. alum base and city size off the charts. their soccer team competes in the pro league and won the national title a few years back. american football (nfl mostly) is decently popular, though way behind soccer, and even bball.
tech de monterrey is much smaller, but has a national brand (and national branch campuses), has a better am fball team currently (not that that matters) and is much closer to texas.
realistically, you'd probably want to add both, if you really wanted to expand into mexico.