Read this Art Briles interview.
http://www.sbnation.com/college-football/2013/6/5/4398482/art-briles-interview-baylor-football-coachSH: When you recruit at Baylor, what's the pitch?
AB: Our pitch now is just reality. We're centrally located in the best state in America for high school football. That's just a reality. We've got I-35, which carries 44 million people a year up and down it. It's one of the hottest highways in America from San Antonio to Dallas.*
Fact: we're putting a $235 million stadium on the Brazos River that 44 million people are going to see a year that's gonna represent Baylor University for generations to come. We're one of the only schools in America to have a stadium on a river and on a major highway. Lot of people have beautiful stadiums, but you gotta drive to 'em. This one's in your face. That's a fact.
SH: Big 12 stadium with the most intense atmosphere?
AB: Right when you said it I thought Manhattan, Kansas. You want to stand next to someone and not be able to hear them, walk your ass into Manhattan, Kansas.
