How can anyone who has seen their football viewership number claim that they bring in more.
Basketball content is literally dimes upon dimes, dozens upon dozens. Networks can fill basketball content for days upon days, nights upon nights. They need football content to deliver on Saturdays in the fall, that's why football drives this ship.
There are thousands of Iowa and Nebraska transplants in Kansas City, it's not like there's no one watching BiG football in Kansas City already. My goodness, at my parents church of decades in OP, it's like the good lord dumped Iowa and Corn fans upon that good Lutheran congregation (anecdotal, but true).