Your life has probably been interesting if you managed to acquire both that level of wealth and pettiness.
Have you spoken to Indiana basketball fans? This isn't pettiness at all, they think being elite at basketball is a birthright. Never mind they only had success with one coach and that peaked 40 years ago, and college athletics is very different.
A lot of it is basketball in general. The wife's extended family is right in the middle of this: Half are IU alums, several live in Bloomington (nice place actually, not at all like Lawrence as you might expect it to be). Parents live a stones throw from French Lick (although Larry went to ISU). Their hometown was one of those that could wrap themselves in the glow of Hoosiers - they made it to Indy a couple times as what would be a 1A school in Kansas and did win it all after Indiana went to a classification system. Their HS league is the "Blue Chip League" for crying out loud.
The other half are Purdue alums - except the wife, she went to ISU.
You don't see a lot of driveway hoops setups anymore around Kansas; they are still everywhere out there.