The remaining phases of mind control should not be difficult--most of the fan base believes Lawrence to be a cultural mecca, which, compared to Peru, Kansas, it is. So, if you can make a dump like Lawrence seem dreamy, the ku fan base will have no trouble pretending like their football coach hire will be monumental. Just tell them it is, and they will believe. Better yet, if you can get someone the ku fan base respects to say it, it will be believed until death, or until another ku authority tells them that the coach is abusive and should be run out of town on a rail.